Who are millennial buyers? The fastest growing generation of consumers, Generation Y (AKA) Millennials are currently dominating the real estate market, accounting for more than 67% of our population. You’d be remiss to ignore this digital savvy, aesthetic-driven bunch when marketing your home. What does this mean for sellers? Valuing meaningful social interactions, diverse experiences and keen to fuel wellness, millennials seek the same from a home. Tap into this mindset and reap the rewards. Maximise your millennial appeal and with a small investment, you could just gain higher profits and a quicker sale. What steps should I take as a seller? Find a tech-savvy agent The generation that grew up with the internet, the millennial set are technologically savvy and don’t miss a trick. They conduct most of their transactions via smartphone; increasingly desktop, laptop and even tablets are becoming defunct. Your agent needs to speak the language of…Continue Reading

Style like a professional on Instagram With one billion downloads and counting, love it, like it or lump it, Instagram is here to stay. Keep a curated feed and find inspiration from the arbiters of serious taste – we love A Beautiful Mess, Green and Mustard, Contemporary Life, Houzz and Plants in Decor. Appealing particularly to millennials, having an Insta-worthy house on the market is one of your greatest tools to making that sale. Here are our top tips to rank high on those hashtags. #interiorsinspo #homegoals #dreamhome Love at First Book Nailing an Insta-worthy aesthetic can be as simple as displaying some lavish table top tomes in your sitting room/bedroom. Eye-catching coffee-table books can tantalise in one single glance. This is the one time where the book should absolutely be judged by its cover. It’s the first thing your buyer will see, so keep it in line with your signature…Continue Reading

Here’s How To Nab That Quick Sale Agreed Sign:Buying a home is a momentous occasion; a milestone that should be celebrated. The less stress it incurs, the better. With some carefully chosen ingredients and a solid method, your recipe for success will come to fruition. And it might happen a lot quicker than you think. Selling a house isn’t rocket science. Getting that sale agreed sign needn’t be as drawn out as the big reveal in How I Met Your Mother (spoiler alert – nobody cares). Combining tried and tested strategies with the latest technology and some savvy brain power, you’re on to a winning formula propelling you towards the home strait. Remember the time Time is a cruel mistress and the longer your house is on the market, the less attractive it becomes to interested parties, and the more drawn out the process is for you. Keeping your home…Continue Reading

Nail the entrances and exits of potential buyers so you’re the player nobody hates. Staging your home for sale is a fine art, one that is key to piquing interest and max buyer appeal. Injecting some investment into presentation can help usher in the sale that your home deserves. The amount spent should be in proportion to the asking price but as a general rule of thumb, €2,000 is the magic number for an average size property. How do you stage your home like a pro? Detach yourself emotionally, take tips from an outside eye and take it from us, these six simple steps will dress your home for sale success. Don’t Curb their Enthusiasm First impressions count when selling a property. Trite but true. Kerbside appeal is paramount for property buyers. The house’s exterior is the very first thing your potential buyer is going to see, so make sure it…Continue Reading

Proptech In spite of it being a multi-billion euro industry, the property sector is still dominated by antiquated processes. From dealing with agents, developers, lawyers and banks, communication and transactions can be incredibly confusing, slow and expensive, especially for those not too familiar. However, there is hope on the horizon. Our American and British counterparts are blazing a trail in the digital property sector employing more cost-effective, time-efficient and painless strategies. The graph below, shows the growth on Google of the expression “PropTech” over the last 5 years – in Ireland. What exactly is Proptech? PropTech, or Property Technology is exactly what it says on the tin, referring to any technology within the property sector that makes life easier. Bringing with it efficiency, trust and value, proptech is breathing new life into an industry that was very much stagnant for the last two decades. In Ireland, it is still a…Continue Reading

Cold Turkey for Big Spenders. In today’s treat yo’self culture, we tend to fuel fire with fire. Turning 30? I smell Prosecco. Promoted in work? Weekend in Europe. Survived hump day? Domino’s for one.  The hangover of Christmas is still lurking but the new year is in sight. New year, new you, less shoes. You’re about to go cold turkey on all indulgences. So, why not take wellness beyond the body and exercise some financial fitness? New film Downsizing (in cinemas January 24) stars Matt Damon and Kristen Wiig as a couple trapped in the rat race, longing for an easier life with less debt and more disposable income. Science interjects with the solution – a newly-invented procedure to shrink their bodies to 5 inches so they can live a more financially viable and sustainable life. But their plans to get rich or die tryin’ don’t exactly pan out as expected.…Continue Reading

Even though motivation could be at an all-time low, January is a great time of the year to put your property on the market. It can sometimes be a very slow month – most people are still recovering from Christmas, meaning you have a clear runway to get ahead of the competition. Book A Valuation  The very first thing you should do is book a valuation. You can book a free valuation with Moovingo and our agent will advise you on anything that might be required to prepare your house for a sale. Once you have a professional opinion, you can create a plan on what you need to do. The January Spring Clean January is the definitive month for spring cleaning and New Year’s resolutions and de-cluttering is one of the most important aspects of preparing your house for a sale. It’s time to get up into the attic…Continue Reading

1. In the Zone: Get to know your buyer and their individual needs. While you can’t magically teleport your house to a potential buyer’s ideal area, you can certainly build a case to interested parties for the area in question. Let your property agent know in advance the amenities in your local area: schools, parks, restaurants, nightlife, community enterprises and transport. Pearl (34) recently bought her first house with her husband in Celbridge. Although they don’t have children, she says that future possibility was a key decider. They looked at trendy new-builds on the outskirts of Dublin but eventually opted for a more mature neighbourhood close to the commuter belt in Celbridge, as the pair both work in Dublin city centre. A garden was an all-important factor for Pearl, and being a freelance photographer, the lighting in the house was also a huge consideration. Some buyers will be attracted to…Continue Reading

Disruption, what does it mean? Does disruption signify one big, significant event that catalyses change or is it more of an ongoing process? And what does it mean in the context of the property market? Is there another potential property bubble looming and are we talking about stopping it dead in its tracks? Does disruption involve boosting the volume of new builds to meet increasing demand? Is it time to cut out the middlemen? Can we eliminate the scourge of extraneous fees? New blood Last year the census revealed a 2% increase in the Irish population. Our population growth is one of the highest in Europe, in fact. According to Goodbody Stockbroker’s chief economist, Dermot O’Leary, on top of population growth, we’re seeing a pickup in the labour market. “The ongoing growth has led to increased flows of migrants in this country. That’s leading to high household formation and thus,…Continue Reading

Prized possession Got your eye on the prize property of your dreams? It’s called a bidding war for a reason. Follow these tips and arm yourself with the right strategy before heading on to the battlefield. Forget your troubles, c’mon, get happy Excited about this property? It’s all too easy to let the stress of a bidding war curb your enthusiasm. Now is not the time to be aloof. Show the seller how much this property means to you. It most likely holds treasured memories of important milestones for the seller. Expressing a genuine passion for the house can go a long way– sellers often want to feel that their humble abode is going to the right candidate. Building a rapport is essential. Make it personal. Money matters There’s always the temptation to feign indifference, maybe undercut the asking price. The seller may accept or meet you halfway. The important thing is…Continue Reading