Buying a home is a momentous occasion; a milestone that should be celebrated. The less stress it incurs, the better. With some carefully chosen ingredients and a solid method, your recipe for success will come to fruition. And it might happen a lot quicker than you think.
Selling a house isn’t rocket science. Getting that sale agreed sign needn’t be as drawn out as the big reveal in How I Met Your Mother (spoiler alert – nobody cares). Combining tried and tested strategies with the latest technology and some savvy brain power, you’re on to a winning formula propelling you towards the home strait.
Remember the time
Time is a cruel mistress and the longer your house is on the market, the less attractive it becomes to interested parties, and the more drawn out the process is for you. Keeping your home to a viewing standard for months on end can be extremely tedious. We can’t all be domestic goddesses (just saying).
Psychologists say that people form emotional attachment to prospective homes within the first few seconds of seeing it online or in person. Your ad should appear fresh and vibrant, not lay stagnant for months on end.
At Moovingo, we provide the perfect marketing mix specifically for you and your property, designed to entice customers from the get go.
The time is now
Knowing when to put your house on the market is crucial. There are so many counteracting stories about the rising and falling prices of the real estate market that it can be difficult to sift through the real and the fake news.
Decide who your target market is. Young buyers tend to wait longer and tread carefully because of the long-term financial commitment attached to buying a house. Their search often begins early in the new year after the holiday season (too much time with the in-laws maybe?) but beware -marketing your property to first time buyers may not grab you that quick sale you’re looking for.
Families are a better bet for that quick sale. Surprisingly enough, the CSO saw a dip in house sales during the summer school holidays. So, even though your potential buyer has more time, they also have more time with the kids which makes it more difficult to view the house and plan the move.
Once you’re ready to put your home on the market, the rest will fall into place quite quickly. Make sure you’ve done enough research and teamed up with the right agent to move the process along.
Talk to as many people as possible (within reason). Word of mouth often accounts for a lot when it comes to buying and selling a house. Find out what friends, family members and colleagues have learned and see how you can capitalize on that.
Get the right guy
Interviewing agents is something not to be overlooked. The chemistry has to be right and communication should be free flowing. Ensure that you can liaise back and forth at your convenience and know exactly what you’re getting, and how much they charge in total.
Agree a sales strategy
You know every nook and cranny of your house. What are its best assets? Identifying the wow factor of your house before you approach an agent can spark a conversation as to how to market your home to the right people. You have to both be singing from the same hymn sheet.
Don’t scrimp on photography
Chances are the buyer has searched and swiped left on hundreds of houses so your abode needs to stand out. Professional photography is one of the most important things you’ll have in your toolkit. With professional photography comes a well presented property – see our recent article on the art of staging for some insider tips.
Moovingo provide professional photographer as standard. Drone shots to capture that money shot included – the skyfall view.
Sometimes seeing is believing. If you want potential buyers to come from far and wide, draw them in. Instead of relying solely on 2-d photography, a 3-D virtual tour, drone footage or well edited video can really evoke the senses. If you provide as much visual footage as possible, the people who do view your house are already very interested so there’s a big chance the sale will go through quicker. However, by providing video and virtual footage some buyers may feel they have “viewed” the property and pass on actually booking a viewing, the viewing that would make them fall in love with the property. A good agent will advise if your property is suited to video.
Contact us over the phone or online to see what you can do to grab that quick sale – click here.